Meet the 2027 speakers

Allea Grummert is the owner of Duett and an email marketing strategist, copywriter and tech expert who helps bloggers and content creators build intentional email strategies that engage readers, strengthen brand loyalty and drive conversions. Specializing in automated welcome and nurture sequences, Allea helps her clients create meaningful subscriber experiences that turn first impressions into lasting relationships.

Working primarily with bloggers, influencers and content creators, Allea develops tailored email strategies that connect subscribers with the content and resources they value most. She is the host of the Happy Subscribers podcast, serves as the email marketing industry expert for the Food Blogger Pro membership community, is a Recommended Expert through NerdPress, a trusted Mediavine partner and a recognized Kit Approved Expert.

Email marketing is constantly evolving, and strategies that worked even a year ago may not deliver the same results today. In this session, Allea Grummert will break down the current state of email marketing for food bloggers and content creators, sharing what is working right now to increase engagement, clicks and long-term subscriber loyalty. Drawing on her experience working with bloggers across the industry, she'll provide practical insights that attendees can immediately apply to their own email strategies.

Attendees will learn how subscriber behavior is changing, which email tactics deserve more attention and which commonly recommended practices may no longer be worth the effort. Allea will share actionable recommendations for building stronger relationships with subscribers, driving more traffic through email and creating a more resilient business through intentional, strategic email marketing.

Dee Rotman is the founder of Dee & Sweets, a dessert brand that has grown to over 400,000 followers across platforms and generates over 100 million annual views on social media.

After launching her social media presence in December 2023, Dee built a highly engaged community of home bakers through approachable dessert recipes and strategic content creation. At Flavor Media Summit, she will share the growth strategies, content frameworks, and lessons that helped her scale Dee & Sweets from a new account into a brand reaching millions of people each month – and the impactful takeaways you can apply to your social media presence.

Many creators feel pressure to constantly show up on camera in order to grow on social media. In this session, Dee will challenge that assumption and show you how to build a thriving presence on Instagram and Facebook without relying on face-to-camera content. Whether being on camera feels uncomfortable or you simply don't have the time, you'll learn practical strategies for creating meaningful connections with your audience while reducing the pressure to be the face of your brand every day.

Dee will share real-world examples of creators achieving incredible results with little or no on-camera presence, along with her favorite shortcuts for creating content efficiently when on-camera footage is needed. She'll also explore alternative ways to showcase personality, build trust, and foster community so your audience feels connected to you long before they ever see your face.

Beyond visibility, this session will dive into what actually drives engagement, views, and loyal followers. Dee will reveal her content selection process, the framework she uses to create high-performing content quickly, and the strategies that help turn social followers into engaged community members who visit her website and review her recipes. You'll leave with a clearer understanding of consistency, what it really means in practice, and how to create sustainable systems that support long-term growth.

During the Q&A, Dee will also be available to discuss topics such as monetization, brand partnerships, email list growth, income diversification, cookbook creation, and her unique approach to balancing social media growth with the rest of her business.