Jessica Hylton
Blogger at Jessica in the Kitchen
Topic: The YouTube Growth Playbook
Jessica in the Kitchen, founded in 2014 by Jessica Hylton Leckie, is an award-winning vegetarian and vegan recipe website sharing hundreds of approachable, whole-food recipes. It has been described as the "quintessential, modern-day family food" recipe website.
She is the author of the online cookbook It's That Easy, which helps readers seamlessly transition to a plant-based lifestyle.
In addition to reaching millions through her website and social platforms, Jessica has built a rapidly growing YouTube channel with more than 68,000 subscribers, where she shares recipe videos and content that continues to attract and engage a growing audience.
Jessica in the Kitchen generates more than 8 million monthly impressions across Facebook and Pinterest, welcomes 1–2 million readers to the website each month, and reaches an audience of more than 1 million followers and readers across platforms.
YouTube is creating massive opportunities for content creators right now. Jessica will pull back the curtain on what's working on the platform today, sharing the strategies, workflows, content formats and optimization tactics that have fueled the growth of her own channel. Walk away with actionable steps you can implement immediately to build a stronger YouTube presence.
Dee Rotman
Blogger at Dee Sweets
Topic: How to Succeed on Instagram and Facebook Without Showing Your Face on Camera
Dee Rotman is the founder of Dee & Sweets, a dessert brand that has grown to over 400,000 followers across platforms and generates over 100 million annual views on social media.
After launching her social media presence in December 2023, Dee built a highly engaged community of home bakers through approachable dessert recipes and strategic content creation. At Flavor Media Summit, she will share the growth strategies, content frameworks, and lessons that helped her scale Dee & Sweets from a new account into a brand reaching millions of people each month – and the impactful takeaways you can apply to your social media presence.
Many creators feel pressure to constantly show up on camera in order to grow on social media. In this session, Dee will challenge that assumption and show you how to build a thriving presence on Instagram and Facebook without relying on face-to-camera content. Whether being on camera feels uncomfortable or you simply don't have the time, you'll learn practical strategies for creating meaningful connections with your audience while reducing the pressure to be the face of your brand every day.
Dee will share real-world examples of creators achieving incredible results with little or no on-camera presence, along with her favorite shortcuts for creating content efficiently when on-camera footage is needed. She'll also explore alternative ways to showcase personality, build trust, and foster community so your audience feels connected to you long before they ever see your face.
Beyond visibility, this session will dive into what actually drives engagement, views, and loyal followers. Dee will reveal her content selection process, the framework she uses to create high-performing content quickly, and the strategies that help turn social followers into engaged community members who visit her website and review her recipes. You'll leave with a clearer understanding of consistency, what it really means in practice, and how to create sustainable systems that support long-term growth.
During the Q&A, Dee will also be available to discuss topics such as monetization, brand partnerships, email list growth, income diversification, cookbook creation, and her unique approach to balancing social media growth with the rest of her business.
Laura Ashley Johnson
Blogger at Dinner in 321
Topic: Show Up, Stand Out, Scale Up: Building a Multi-Platform Audience That Stays
Laura Ashley is a southern belle! Originally from Kentucky, she now lives in Washington State. She is a dietitian and diabetes educator by trade, but now she works full time as a blogger with Dinner in 321 where she shares food and lifestyle inspiration as well as her mission to spread joy.
Laura Ashley and her husband Mark have 2 kids, Gage and Megan, a dog named Butter and a cat named Newman. She loves to travel (especially to NYC) and loves everything about August 1st-January 1st, football, holidays, all the festive foods, the weather, decorating and her birthday!
Building an audience today requires more than succeeding on a single platform. In this session, Laura will share the strategy behind growing a loyal, engaged community across multiple channels and turning casual followers into devoted fans. Drawing from her own experience navigating challenges, staying consistent and building a thriving online presence, she'll introduce her proven 3 C's framework and explain how applying these principles across platforms creates sustainable growth.
Attendees will walk away with practical strategies to strengthen audience connection, show up with greater intention and build a brand that continues to grow regardless of platform changes. Whether you're feeling stuck, overwhelmed by content creation or ready to take your growth to the next level, this session will provide the clarity and actionable tools needed to stand out and scale with confidence.